Comparing manual and AI-assisted market opportunity analysis
How businesses evaluate new opportunities Every growing business needs to decide where to focus next. Whether it is a new location, a different customer segment, or a product variation, the process of sizing up those options is called market opportunity analysis. Traditionally, this work has been done by hand: analysts gather data, interview customers, study competitors, and build spreadsheets. Today, software tools can automate parts of that process, using algorithms to sc